Ignite Your Business with Livestreaming: JP Hightek's Proven Strategies for Engagement and Sales

Chris Stone [00:00:01]:
He runs what's called Content Creator University, and there is not a single channel on the planet that JP High-tech is not a part of. It's an honor because I know that when you write a book, It is it is something that's a massive undertaking. Especially, if you have been, a part of podcasting and live streaming and and and the broadcast industry and photography and everything else, that that you have been in now. Not only is he, has he written a book, but he has a, number one bestseller. So ladies and gentlemen, would you please welcome to a Dealcasters, the number one best selling author of the live StreamBlueprint starting and scaling your business, mister JP Hitek is in the house. Thank you, JP, for showing up, man. Appreciate you.

JP Hightek [00:00:49]:
Hey. Hey. That was good, family. It's an it is an honor to be here. This is amazing stuff, family. I'm excited about today's conversation because we're about to dive into What a lot of creators care about is how to build a business, how to really build a sustainable business, leveraging live video and content creation. So Honored to be here. Let's dive into it.

JP Hightek [00:01:08]:
Let's go.

Chris Stone [00:01:09]:
Yeah. Yeah. Yeah. Yeah. So and and we had we had a preshow before the show, And we're not gonna let Amazon hold us down. We're not gonna we're not gonna let that Amazon devil hold us down. We're gonna go forward. We're gonna move forward, and we're going to, really, you know, deliver some value to this community.

Chris Stone [00:01:26]:
And delivering value to the community, JP, is what you do best. And one of the things I love that you do when you go live is you constantly talk about your family. And I'm not talking necessarily about Maybe wife, maybe kids. It's the people. It's the community that you have built through live streaming. And this book that you've written, which is the Livestream Blueprint, which by the way, over on Amazon, if you go to dealcasters dot Live or you go to jp.dealcasters.live, that book is right there, and you could pick that up, or you can go to the livestream blueprint .com and pick that book up as well. But you talk about live video branding. You do like like I said on the intro, dude, you got, like, Roku channels.

Chris Stone [00:02:13]:
You've got podcasts. You've got, like there's not anywhere that you're not doing something. But for whatever reason, there's something that is unique about live streaming. What what makes this such a unique thing?

JP Hightek [00:02:30]:
Thanks for thank you so much for that question, and and that is a phenomenal question. Right? Because in in today's, world that we live in, we see a lot of people jump into this thing called podcasting. Right? A lot of people wanna create content today. A lot of people I wanna see a lot of people I'm talking about business owners, small or large. Right? Everyone is trying to cultivate the power of content creation. But here's the thing. Content creation is not something that is something that's been existing for years. Right? It didn't just start now.

JP Hightek [00:02:59]:
But why is it see, that was the thing. Why is it that so many businesses today are trying to Leveraged the power because it understood something, which is creating a conversation surrounding a specific product or service. Right? That is what content creation does for you. Now let's go a little deeper. When we're talking about content creation, there's several ways you can create content, Right? Blog, video, social media, reels, you name it. And what we're doing right now is creating content. Now Depending on the type of business that you have, not every form of content that you're creating will be beneficial to you as a business owner. So now we're talking about strategy.

JP Hightek [00:03:40]:
Now what type of strategy can we use to specifically grow The type of product or service that we wanna offer. Like, what we're talking about conversion now. Right? What can I do to encourage people to actually click And have a you know, and take an action with my brand or my company and spend that money? Well, a lot of, companies will tell you, well, you need to Promote. Why do you need to create ads? Right? You need to pay, the gods of social media and encourage them to take a an action with your brand and have a, you know, a a call to action, have a, something online, a a landing page or something where, you entice them into it like a lead magnet or something where they can purchase the product. Click on the phone. Here's the problem. You spent money to do that. And so a lot of small business owners do not have that capital where they can keep, you know, ingesting into, the gods of social media in order to potentially get one sale.

JP Hightek [00:04:35]:
So, organically, what are we doing? Because they'll tell you, well, they're creating content. They're publishing, publishing their videos on TikTok, Instagram, YouTube, and all of that, and they're not seeing any return on investment. Why? Because people want to get excited before they purchase a product. So psychologically, you wanna create an excitement, which is whenever we have events like Black Friday or, you name it, when you live in the United States, we have that thing's about to happen, Thanksgiving season or holiday season, All the companies create an excitement. Even though we know about it, you feel excited about purchasing something or or about a group of people Purchasing a product. Right? So whenever you start thinking that, oh, I'm not the only person partaking in this specific thing. There's a lot of other individuals that are also joining me in that. That's called community.

JP Hightek [00:05:26]:
Right? Community is where 2, 3, or several people Have the same mindset pursuing the same goal. So now we have a group of people that are excited. So you feel part of something bigger than yourself, Which is community, and that drives excitement towards the product. And that makes you wanna purchase it because now you feel like you're missing out If you do not spend money in that specific season, that is what livestream does for you as a strategy. And we'll dive into more into that, which is why I wrote the book. Right? But livestream now creates an era where there's a communication that's fostered live. This type of conversation we're having is held now. If a question is asked, it's asked right now.

JP Hightek [00:06:12]:
If there's any interaction that happens live, it's happening now, which is why Cable companies, large organization that are in the TV broadcasting industry, you know, have so much money ingested into this. Right? Because they'll tell talk to you about viewership time, right, retention, and all those things where, it matters. And ad sponsors Spend a lot of money on those networks to be seen live. Even though you may watch that show later on on demand program, They want to be seen doing the live broadcast. Why? We'll talk more about it. But that is why, you know, I wrote this book. And talking about community, Community is what drives the conversion. That's the engine that actually push people, you know, to take that action and actually spend the money.

JP Hightek [00:06:58]:
We can dive more into it during this conversation today.

Jim Fuhs [00:07:01]:
Yeah. This this is awesome. And and just, for those of you that were watching on Amazon, wanna give a shout out to, Richard, he just gave us a comment that AWS is reporting issues, and that makes a lot of sense because I can tell you right now, JP looks amazing. Chris looks amazing on all these other channels. So, you know, Amazon, sorry, you're missing out on probably One of the best, Dealcaster shows that's gonna happen in, 2020.

Chris Stone [00:07:30]:
The one of the things about live streaming, JP, and you and you you touched on it. It's like, this is us. Right? And so this is live. Like, we're not, like, we're not gonna stop this thing just because 1 channel decides not to broadcast they've got some issues going. I mean, it it listen. AWS is bigger than all of us and, you know, combined. You know? So we're you know, these these things are beyond our control. Right? But if you're someone that wants to livestream and show your brand, right, if things are happening, You know? Like, things are going down and things are pixelated, and I don't know how to click on this.

Chris Stone [00:08:07]:
I don't know how to click on this. You're being human. Right? You're you're being You're being vulnerable. You're being transparent. You're you're showing who you are. And you can't just kinda nip and tuck and edit everything, especially live. And so talk about that, JP. Talk about how, being that that authenticity, people throw around the authentic self and and, you know, all of that around, and it's just become a a a huge buzzword.

Chris Stone [00:08:34]:
Right? But Going live on video and you we can put up the lights and sometimes the lights go down and, you know, all of that kind of stuff. Talk about how maybe a a story about how authenticity has affected your business.

JP Hightek [00:08:51]:
Great question. Actually, that is the beauty of life. Right? Mhmm. It's not if something happens. It's when it happens. How would will you deal with it? Right? That's what separates the pros from the amateurs, from the beginners. Right? It's how you handle it, and you guys are handling this as a pro. It happened to me when we came back, talking about story, when we, came back with season 5 of my own podcast, The Compton Cruises University.

JP Hightek [00:09:17]:
I had 3 other guests with me, the same machine, right, the same m one machine, powerful machine that I've always used to run Conferences, right, where I had 10 plus speakers on there started to act up. Right? And so everything started freezing up. We were like, we don't know what's happening. But here's the thing. I didn't stop the conversation. We kept going. Right? We kept discussing. We found ways to adapt to what's happened.

JP Hightek [00:09:46]:
That's called being human and being pro. Okay. Because, regardless of where you are in life, you will have something called curveballs in business. And talking about being entrepreneur, being a creator, if you understand the goal of this, the goal is not to stop. It's how to adapt whenever things happen. Right? And we have to be able to do that because life is not perfect. Nobody's perfect. There's no business that's perfect.

JP Hightek [00:10:14]:
Regardless of the amount of money you make in a day, it's not perfect. Nobody has a perfect story. Right? And I love that because livestream Shows that we're real people, and that's what drives more sales because people appreciate. Right? Because if you're always just On top of on top of the moon and nothing ever happens, people feel like maybe you don't live on Earth, Planet Earth like them. Right? That people that face real troubles and things like that. And that's why I love whenever people join live and you mention their Right? You're calling them. They feel like, Yo, I'm important to this person. We're actually having a unique connection here.

JP Hightek [00:10:56]:
I am seen. Right? I'm not just part of a number. I'm actually noticed here, and they appreciate me. And that becomes family. Regardless of what's happening, this is family, right? And I guarantee you, most people that are scared to do this just do not know why they're missing out because we're living in a different world where we have AI now. We have technology is bringing some things where You gotta jump into this livestream thing today. And we're about to talk more about it because livestreaming is not just about going live. And we'll talk about what The the mistakes people are making were they're really not generating any revenue.

JP Hightek [00:11:37]:
Right? Let's be real. In 4 or 5 months last year, I made 6 figures With my livestream, a lot of folks don't know how I did that. They don't understand how that's possible. It is possible because You need to have a strategy before you hit the go live button. It's not just going live and having a conversation without any strategy. I would say, You know, conversion doesn't start when you start, you go live. It started before you you sat down from your camera and started broadcasting the event, Which means you already have a product, service, sales funnel, everything you you need to offer people. You already have that set up, and all you have to do is have a proper structure to your livestreaming, which we talked about that in the book.

JP Hightek [00:12:21]:
Right? What type of structure you should have whenever you wanna communicate to people. And what matters when you communicate to people? Right? Because if I just sat here and Stop talking telling you how great this book is and go ahead and purchase this book and all that. You're gonna be like, okay, what do I care? Like, what's in it for me? See, that's what people are looking for, and that's the human factor. Meaning, what do I connect with? What story do you have to tell, right, surrounding your prodigal service that's gonna make me care about it? And the way I do that It's you sharing potentially some of your, hurdles or your challenges in life. Alright? Why you had to over overcome To get to what where you are and the why behind your product, I guarantee you most people care more about that than the actual product. But when they hear that, now that they just created something inside of them, They feel like, oh, snap. I can relate with your struggles because I'm pretty much going through the same thing, or I went through the same thing, or I know somebody that went through the same thing. And now I see more value in your product or service.

JP Hightek [00:13:30]:
And because of that, I wanna support you by purchasing your product or service. See, now it changes, and that's what encourages that's what makes people wanna spend money with you.

Jim Fuhs [00:13:40]:
Yeah. This this is what this reminds me you know, Chris has got me, To where this is, like, what I talk about all the times when it comes to to video, and it's it's not about live selling, it's about live solving. It it's what you just hit on is We're showing people examples of how maybe we've had the same struggle, the same problem.

JP Hightek [00:13:59]:
Mhmm.

Jim Fuhs [00:13:59]:
And by going live, you're able to solve it in real time with people. And And even if they watch the replay, right, they see that conversation that is going on. You know? We we've got the folks here. You know, we've got Richard. We you know, we had Some other folks here and so I think that, you know, this is what makes this stuff so great is, like, hey, There's so many businesses that aren't taking advantage of that. I I I was just in a a veterans, group yesterday and and they were talking about, How do we get our message out? It's like you gotta share the problems. I said you need to start doing video. They hadn't even thought about, like, Do a do a video about what this organization does to help veterans.

Jim Fuhs [00:14:41]:
Put it on YouTube because people are gonna search. How do I get help with my VA claim in Cobb County? Boom. There's a group right here that nobody knew about because We're not all looking at Chris likes to talk about this. I saw that billboard as I was driving, but then I forgot about it. Right? But that video, it's out there. It starts to get traction as people start to say this is helpful. Right? That's you know, I guess that's the whole thumbs up on YouTube Gets more traction and and you've you hit on a lot of this in your book and, you know, and and, you know, Chris and I were interested too is You've been in the media space for a long time, but what really brought you into to live streaming and podcasting? What what really pushed you towards that, JP?

JP Hightek [00:15:25]:
Man, I how much so do we have? Because I I I've got a lot to talk about. You know, that's such a great question. Thanks for that. Yes. You are correct. I've, you know, I'm a branding expert, and I've been in this media industry for over 15 years now. And so I even won an agency branding agency called Perfect Zone Production. What we do is help people build a premium brand by leveraging content creation, technology, right, and everything that we have, available to us today, this era, In order to allow you to to establish your visibility and charge more for your product or services.

JP Hightek [00:15:58]:
And here's the thing. Throughout the years, I've realized one thing, that people are seeking more of a person behind the brand. So, which is why You need to I recommend to my clients who always have something called a personal brand and a corporate brand. Right? It's good to have your corporate brand, but the personal brand will drive, most of the conversation to bring to your corporate brand because people want to identify a face to the brand. Right? They wanna know, your values, your core values, and things you do, and they can only do that if there's a human, right, that they can follow, attach, the realities of your organization too, and try to understand what what you guys are doing. So is that's called the extracurricular activities. I tell my clients always, what matters the most for you to sell It's not what you're offering in your website. It's actually what you're doing away from your website, on social media, everywhere else.

JP Hightek [00:16:50]:
So people will Google you first. Right? They'll Google your company. They'll look for the face behind the the brand, especially in the world post COVID, that's become more prevalent more than ever. And so they they they'll look for that. Go go to social media, see the things that you're attached with, you know, the the the the events, the conversations, the things you're you're involved Then they see if that aligns with their own personal values. Right? That's what people do first before they even think of spending money on your website with your organization. Right? And if they align with that, if they find themself, like, I I dream with the things that you do, right, then they'll make the the the plan to try to Book a meeting with your with you and see if you guys can work together or if you guys are the right, people to provide that service. So That is something that I understood.

JP Hightek [00:17:37]:
And one of the best ways that you can do that is by hosting a podcast. Right? And now being in the world of video, right, we understand that. We're talking about podcasts. You can have an audio podcast, so you can have a video podcast. Right? Now here's the thing. Video is more powerful than audio. Right? In video, you have both. You have both the video, the visual, and then you have the audio piece of it.

JP Hightek [00:17:57]:
And so, talking about creating emotion in people, it's guaranteed that if you can show your face, right, if you can be on video, you will attract more people. You create the most engagement. Why? Because you can, Communicate some emotions to people when they see you talk about certain, aspect of life, And they can resonate with that better than just listening to you because it's harder for you to communicate an emotion if it's just audio versus video. Video, you have so many stuff that you can set up like we're doing right now. We're changing angles. Why? To create Some type of dynamic event in the conversation, so it's not boring. So it's engaging. So people are really enjoying all All the different aspects.

JP Hightek [00:18:42]:
But this is something people don't realize is using in cinematography. That's my background. Right? I started as a cinematographer first before I build, I can tell you. Company that that does all that. So we're talking about telling the story. Yes. Telling the story. Whenever you're telling the Story in cinematography, if you watch TV, go back.

JP Hightek [00:19:01]:
Go watch your, your last favorite TV show or your next favorite TV show. You'll notice that they change angles Up to 4 angles every 5 minutes. That's in cinematography. That's the reason why they do that. Because our brain Reset every single time we change an angle. It refreshes the information in our subconscious. Right? And so that helps you Keep digesting the conversation because our attention span is so short today, that we need something new every time, which is why we have real 60 seconds and all that. It become that attention span.

JP Hightek [00:19:33]:
So if you understand that, you know, in order to keep people, which will increase your retention, which matters in your, engagement factor, right, so they can sell to them. They need to stay, right, and listen to the entire conversation. How do you do that? By refreshing that and those subconscious all the time.

Jim Fuhs [00:19:50]:
And that is why it's a podcast. JP, well, speaking of pattern interrupt as Chris likes to call it. Chris, let's put JP back to full screen. And while he's explaining this, Maybe you can give us that little tour of his studio so people see what's going on around him because I think that's a pretty pretty neat what he's got going on in there.

JP Hightek [00:20:08]:
Yeah. Absolutely. I mean, I love showing my studio. This is my space for the folks that are wondering. This is what I do for a living. So, like I was saying, Podcasts, right, allows the business now to hold organic, genuine conversations surrounding the why of their offering. People wanna know why. Why are you offering this type of services? Why are you offering this, you know, product? And they wanna connect with that.

JP Hightek [00:20:35]:
So podcast allows you to do that. But even better, like I was saying right now, live video, right, live video allows you to, You know, bring in people and promote and establish yourself as an expert because I always say People are looking for experts surrounding their favorite, you know, products or or or services. Right? And so How do you establish yourself as an expert? The way you establish yourself as an expert is by holding Conversations surrounding the product or the topic, right, surrounding what you're offering and being able to answer certain questions Or explain the why behind, the things that you do. And instantly, without you been saying anything, you're confirming your position in people's mind as Being the right person for the job, as being the expert on the subject matter, right, and that is promoting yourself, and you're doing that organically. So now it's not it's not a question of if they should book you. It's if they can afford you. Right?

Chris Stone [00:21:39]:
Oh, yeah.

JP Hightek [00:21:40]:
And that is what you wanna hear.

Chris Stone [00:21:42]:
You know, you should be, like, a sales trainer, JP. I I know maybe you don't need another ad to your to your LinkedIn bio because it's already, like, over the character count. But, like, like, you're saying a lot of some of the same things. I work with a lot of, in in the business that I have. I work with a lot of sales trainers, And this is what you talk about. This is this is the exact thing that that we're that we're talking about. It's not about All this other stuff, it's I wonder if I can afford JPHYTECH. Right? If you create something like that, and Audio isn't is is important.

Chris Stone [00:22:19]:
We're not I mean, I I I you would agree with me here on this, JP. You have you have great audio. Right? If if your audio was crackling right now and nobody can hear what you're saying, it doesn't matter how many pattern interrupts you've got going on and how many switchers and that, 95 inch television that you have in front of you as a monitor. It wouldn't matter. Right?

JP Hightek [00:22:41]:
But Right. Right.

Chris Stone [00:22:42]:
Because your audio is important. But it is, like, you know, in my business, sometimes for my clients, I have to vet Podcast guests. Right? And so, hey. I wanna be on this show. Hey. I wanna be on this show, and everybody's trying to be on these shows. And what's the for I'm gonna I'm just gonna throw this out there to you guys. Ask me or or tell me the 1st place I go If somebody is asking me to be on one of my client show, where do I go to to, like, Figure out if they're gonna be a podcast guest.

Jim Fuhs [00:23:17]:
I'll let JP go first.

JP Hightek [00:23:19]:
Well, the first thing I wanna I wanna go to is go to your Either website or your your place where you create content to see how do you show up when you create content and see if that aligns With me. Yeah. YouTube channel. Yep.

Chris Stone [00:23:35]:
If you do not have content on YouTube in the year 2023, 2024, if you do not have content that you go into the 2nd largest search engine on the planet that has video that shows you speaking into a camera and being yourself. It doesn't have to be necessarily live. I just I you know, if you don't have a YouTube channel, Why are why would I bring you onto a podcast? I I honestly, I don't have an answer for you because I for me, it just shows, like, this is just another door you're you're you're putting between you and your community. Right? So open your doors and say, come on in. Right? And and show yourself like JP is showing yourself and and say, This is part of the blueprint, ladies and gentlemen, is to create an open door between you and your potential customers, Your potential clients, your community, the people, the what you want to build, if you have, like, a mission or If you have, like, a voice or or or something that you want to put out there, like, they wanna be able to see you. And so when they meet you one day, And, JP, you and I have not met face to face. One day, it'll happen,

JP Hightek [00:24:52]:
my friend. Gonna happen.

Chris Stone [00:24:53]:
But I I have a feeling when we do, It'll just be like we never left the conversation. Like, it'll just we already sort of know each other even though it's only been through these These glass screens that we have, and that's the beauty, I think, in a lot of ways of live streaming, is that I've met people like you. So if you can, let's talk about let's go let's circle back to the book and tell me about What you would say is is sort of an underrated part of live streaming. Is it, like, the ability to network with people, to be able to to meet people in in your community. Is it is it the the your ability, to to brand yourself? So, like, what what would you say is is, like, you know, maybe an an underrated component of live streaming?

JP Hightek [00:25:40]:
Great question, man. I mean, you guys just have one of the best questions Tonight, I'm loving it. And one thing that I wanna tell people that is really an oversight, and I know about out there is because this is what I do, right, professionally, is in everything, you need to grow the value of that thing. Let me take an example. When you purchase a house, you build equity in that house. Correct? In business, one thing that people don't think about It's how to build equity, specifically in the creator economy. Right? We think of creating content, but we don't, a lot of times, think of Building equity with the content we're creating. So the question comes, how do we build equity? Because remember, the more equity you have, The more money you can make, right, the more you can pull out of your equity.

JP Hightek [00:26:34]:
And so as creators, Sadly, I see a lot of amazing creators that do not think about the ownership of their content, Building the equity. And what is equity? Equity is what you own. Equity is your brand's net worth. Right? And so one thing is, of course, to be livestreaming into different platforms. Right? YouTube, Facebook. You name it. Right? You're livestreaming there. Another thing is to own a part of that.

JP Hightek [00:27:08]:
Do you have your own community? What will happen to you if the gods of social media decide to take you down one day? And that is business one zero one. Right? You don't own anything. If you don't own anything, You don't get to decide anything. And a lot of times, us creators, we wanna have those decisive conversations with brands, We won brand partnerships. But here's the thing. Unless you have millions of subscribers and a lot most creators don't have that, What else do you have to offer? Because telling them how great you are about manipulating a camera does not do anything. I guarantee you the folks in high school today can do the same thing, if not better. So what is the unique thing that you have to offer the brand? It's your ownership.

JP Hightek [00:28:01]:
Why? Because now you can't explain to the brand How valuable you are because now you own. Now, right, your net worth is higher than any even a person that has a 1,000,000 subscribers. Why? Because they cannot promise a lifetime on the shelf for the country you're gonna create for them. But you can promise that because you own the the platform. For example, I have a mobile application. I own it. I have a TV application, Roku TV. I own it.

JP Hightek [00:28:30]:
Nobody can kick me off of that platform. You can't because I own the application. Now as a brand, when I come to you, I can tell you I own a platform. And if I create a content, I can guarantee a lifetime on the shelf. You can't do that if you just own it on YouTube or any other platform Because they can update their, their, community guidelines, and they can take that down. And everybody knows that. So if you have 2 more disclosures Yeah. It will squash it.

JP Hightek [00:28:56]:
And, folks, To make this even to paint the picture in a more real aspect, I am somebody who YouTube accidentally deleted my previous channel when it reached a 126,000 subscribers. You can watch that story on my YouTube channel. Alright. So I'm not just sharing a story that I heard somebody tell me. I actually lived it, and I know what it is For them to their AI to accidentally remove you from the platform. I have so many emails from Google apologizing to me, and I made a video about it. But they're telling me they cannot reinstate it. They lost the content.

JP Hightek [00:29:37]:
Go figure. But if you have a business and your business is only solely dependent On borrowed land, because you're borrowing the land, is not if. It's the day you face adversity, You might end up just closing the doors to your business, which is what I one of the things I talk about in the business I mean, in the book, The Livestream Blueprint, to Teach people the best way to protect our asset, our investment, and to build the best net worth so that we can position ourself to really Make the most out of, you know, what we're creating as content creators and our business owners.

Chris Stone [00:30:14]:
That's scary, man. I can't believe that. So, like, You know? Yeah. You do hear that, and I think it's like one of those rhetorics that you hear, like, you know, like, keep your stuff off the rented land, and and create your email list, and Your website and your your community and all of these things that you can your academy and all these things, and those are those are super important. But I think everyone just kind of, like, putting it off and putting it off and putting it off because they feel like everybody's wanting the social proof of how many YouTube subscribers you've got and How many followers you have on these platforms and all of those things. What's the balance there? Like, is it you know, how do you you know, because it it still is important to have those kinds of things to to monetize even though that may not be a ton of money, you know, but what's the balance for a content creator in terms of how much time they should dedicate towards stuff that they land that they own versus social media, YouTube, and etcetera.

JP Hightek [00:31:17]:
Great question. And, just the 1st part of what you said, in regards to, how numbers, right, followers, amount of followers, subscribers may matter, I say yes and no to that, right, because the purpose of your, content they're creating matters in regards to that answer. So for example, this book right here, right, teaches you how to grow your business leveraging content creation that k live streaming. Not every creator even has a business that they're building. This is a

Jim Fuhs [00:31:52]:
great point. You how

JP Hightek [00:31:53]:
to build a business, which is very important. There's a huge difference between creating content and wanna become an influencer And actually creating content with a specific strategy to scale your business. And the best thing I can tell you is if you the the latter also covers the initial part, but the initial part doesn't cover the latter. Because if you're just broadcasting to be an influencer, you don't have any business. Some people might call you an opportunist. It's not an insult. It's a reality. You're chasing after opportunities, whatever opportunity you can have, which is fine, but you cannot establish Entire a household, and build a life surrounding that.

JP Hightek [00:32:40]:
Right? You need a serious Return on investment. You need a cash flow. You need a clear mapped out strategy guaranteeing Certain amount of money will be coming to you. You need to build a business. So if we're talking about building a business, the approach must be different. When you're building a business, the numbers do not matter anymore As much as it matters for an influencer, right, the amount of likes doesn't matter anymore. You know what matters? The conversion rate.

Jim Fuhs [00:33:08]:
Mhmm.

JP Hightek [00:33:09]:
Conversion for me is how many people are actually purchasing my product and services. That is what you can show to a potential sponsor. And even if you just have 10 subscribers, that'll pay you $5,000 right now. That's that's what they're looking for because, ultimately, they're just trying to leverage you to sell product and services.

Chris Stone [00:33:26]:
Yeah. I love I love the, you know, I love how you siloed that, you know. Are you an influencer? Are you trying to build a business? Right? And and I know there's some gray areas in there, But I think we get lost a lot as as as people that are firing up their cameras and creating content and doing all these things. You get lost because you just start looking at all what everybody else is doing and and all this thing that you you think is creating real scalable business, but it's not. It's just creating more more noise.

JP Hightek [00:33:56]:
You're making noise.

Chris Stone [00:33:58]:
Yeah. Yeah. You're making noise. You're not making money. So, I mean, in the book, you talk, a lot about, the balance between professionalism and personality.

JP Hightek [00:34:10]:
And I

Chris Stone [00:34:10]:
kinda feel like this is this is where that's that that's going. Right?

Jim Fuhs [00:34:14]:
Because a

Chris Stone [00:34:15]:
lot of times, it's like some people feel like, well, if you have a product to sell, you're you you have to be a certain way. And if you are a gamer, you know, or if you're just somebody that wants to have fun or whatever, you're a certain way, and there's really not room for both. So how how does someone who wants to build a business around this kinda balance professionalism in personality when it comes to to live streaming.

JP Hightek [00:34:42]:
Fantastic. So that is one thing before you even open your mouth or share anything. Who's your target audience? Who are you going after? Because that will determine how you're talking to them or the amount of information you're giving them Or the balance of information you're sharing with them. Right? Who who are you going after? Are are are you going after teenagers? C suite executives, women in particular, a demographic, who are you talking to? Because The language or the lingo you will use to captivate them depends on you knowing that information, which is why You need a strategy before you even open your mouth. Because if you just start bombarding people with content, We'll ask you, okay, why are you not getting any return? Well, because the people you should be talking to do not even find themselves In the way you're presenting the content to them. Let me take a specific example because in this book, we have something that are called case studies. Right? There's a lot of case studies in in this book. The reason why I put

Jim Fuhs [00:35:48]:
in a lot

JP Hightek [00:35:48]:
of case studies is to help people have a better visualization and understanding of, the concept that I'm trying to teach them. And so let me take one of the case studies that, we discuss in the book, which is Apple. Right? So if if you look at Apple, for example, right, Apple knows how to package a product. They've mastered The art of packaging things to you. They are the same. Those boxes. I'm telling you.

Chris Stone [00:36:18]:
We keep all the top.

JP Hightek [00:36:19]:
I keep them all the top. They're right here on my shelf. Right? Yeah. Why? Apple is not going to worry about the price Because the Apple knows their clientele are, quote, unquote, people that value premium or high quality products And will not hesitate to spend the money. For example,

Jim Fuhs [00:36:43]:
I was having a

JP Hightek [00:36:43]:
conversation with somebody that told me the struggle with selling their product because he said that their clients some a lot most of the clients tell him that things, his products or services are, he's a he he he he gives service cinematography and graphic design. And he said that they tell him all the time that he's too expensive, that he needs to bring the prize down. Here's the problem. When people go to Walmart, Target, or you name it, any store, want to see the price of something, they don't ask the sheer if they can bring the price down. But for some reason, when it comes out to a creator, they wanna tell you your price are too expensive. And automatically, some creators feel like they have to. Now you wanting to give giving them a discount, and you feeling like you have to give them a discount in order to lend them as a client are two different things. You can choose to offer a discount that's personal, right, on a case per case basis.

JP Hightek [00:37:36]:
But if you have to do that In order to lend that client, that's a client that does not even respect the value that you bring on the table. Or you are doing a very bad job Articulating articulating the value that you are presented to that prospect. Right? Do you even know your value? Because if you understand your value and if you can clearly present that on the invoice as of to why you're charging the amount of money you're charging for it, Let me tell you something. Most of my actually, none of my clients tell me, JP, bring your price down so I can pay you. They simply might tell me, oh, I love what you do. It it may be outside of my current budget right now. Or, Okay. I love that.

JP Hightek [00:38:21]:
Let me save some money and get back with you. Why? Because I do not want anybody else but you to touch my brand. People travel from all over the United States to come to my studio, to come find me here in the state of Tennessee. Right? People you know, Tanya Smith. I mean, you name it. I have so many people that come and see me, right, creators. But what? They wanna work with me. Not that there are not other people that can give them that same thing, but they understand The touch of the artist that know what they can get if it's JP that touches that, that is the art of branding And establishing yourself as an expert in industry.

JP Hightek [00:38:57]:
And a lot of us miss the the the best way to do that. And that's very important because if you don't, Trust me. There's always somebody that can do things cheaper than you. How can we survive? Now we got AI, people holding their head that their jobs are gonna be lost. AI's taking their jobs. Where are we going? That's a good question to ask. Yeah.

Jim Fuhs [00:39:16]:
And, you know, that that brings up a really interesting point too. We were talking earlier about the Calling these creators and and I think just over the last, I guess, say 2, 3 years, right, we've had these people that I'll call them creators and not necessarily business people. They jumped from, you know, crypto to NFTs. Now they're the AI experts, but it kinda goes back to what is it that they really do? Mhmm. What is their business model where I can honestly say, Chris, yourself, you know, me, we have a business. Right? It's like we're not sitting like, oh, I've gotta come out with a course on AI before it's too late.

JP Hightek [00:39:54]:
It's like,

Jim Fuhs [00:39:55]:
we use AI in some things we do, but it's like We produce video for people. We we are we are on camera doing our own shows and podcasts, so it's kinda like practicing what you preach. Mhmm. You've taken things a step further, created a book that helps people get better, right, helps them sharpen that saw. Those are the things that build a business because even though, you know, one, your book's a bestseller, I guarantee you it's gonna get you some business because people are gonna say, I need to talk to this guy because he understands my pain point.

JP Hightek [00:40:29]:
And honestly, it's already landed me jobs. I see. That's how amazing this is. Right? It's already lending me opportunities. We're talking several opportunities for q 1 2024, and this is phenomenal. Right? I say every single person, every single expert needs to have a book. You gotta write your book. Right? You must do that.

JP Hightek [00:40:52]:
Why? Because we if you write a book, it becomes now A a tool to confirm to people that you are the right person for the job. Right? Your book positions you as the right expert. And your book, if You can position your book to become a bestseller. Now you are just destroying your competition when it comes out to the subject matter. But there's a strategy to do these type of things. There's a way to do it. There is a goal to why you're doing it, and you really must have a purpose behind Everything that you're doing so people can really find value. Right? Because some people will tell you, oh, JP, I've written a book because I've already had this conversation, guys.

JP Hightek [00:41:35]:
That's what I'm talking about. I've written a book, but, hey, you didn't go anywhere and all that. I'm, hey, listen. Is your book good? Like, is the actual Information in the book. Have you taken the time to do it, or you just put some get slap some things together and say you wrote a book?

Chris Stone [00:41:49]:
Exactly.

JP Hightek [00:41:50]:
Yeah. Because trust me, people will tell you, and, they will not want to present something and attach your image to it. If they read a little bit, they realize this There's not. There's no value in this.

Chris Stone [00:42:01]:
Right. I think, you know, this listen. When it comes to Personal branding, your your branding of your business, like, it's it's just all kinda come into fruition for me. You having this conversation about writing a book. Like, when I when I first found out that you were writing a book, there was no question in my mind it was gonna be great. Like, I knew it. Like, because I knew that everything you had done to that point was excellent. And I think that's really what your brand is.

Chris Stone [00:42:34]:
And then I'm not just I'm not here just blowing smoke up your backside, but I think if people need to hear this, If at every point in the step of your journey in as a as a content creator, as someone who's who's doing YouTube video or live streaming or writing books or blogs or whatever you do, do that one thing excellent. Okay? And then when you do another thing, do it as excellent as you did. And then, you know, you don't have to do all of the things. But I just know that the brand that is JP High-tech is I know it's going to be excellent. And I didn't and there's no question in my mind when I got the book and I read the book. Yep. It's good. Yep.

Chris Stone [00:43:14]:
It challenged me. Yep. I know I need to be doing this, and I know that this was this created value for me. I knew that. And I think that's what branding is. It's what what someone is thinking about you when you're not there. When when, you know, when and when JP High-tech comes out with the next whatever channel, I don't know, there's probably gonna be, like, Some video service that you're gonna show up and be on, I'm sure you're gonna have your own channel that you're gonna own, but I know it's gonna be great. And I think that's You start 1 channel at a time, and if that's your audio podcast, make it excellent.

Chris Stone [00:43:49]:
Right? Do do everything you can to make it excellent. And then when the people that are listening to you and follow you and you do something else, they're gonna go with you because they know that what you're doing is excellent. And I and so, I don't know. I just wanted to say that just because it's just it was it was all just coming to fruition. You're, like, talking about a book and and all of these things, and I'm like, well, yeah. Of course, that's your brand, and that's really what you're about.

JP Hightek [00:44:16]:
And thank you. I'm I'm honored. I'm honored. Thank you so much.

Jim Fuhs [00:44:19]:
And to your point, Chris, right, we can see Even by reading the book how JP has basically built this, like, a building block approach a step at a time, And he's, you know, been able to succeed by going those steps, and I'm sure, JP, it wasn't a straight line of success. I'm sure there's been some some ups and downs. I mean so what do you think, especially with live video? What are some of that those things that Maybe people were making mistakes with that are those those big initial challenges that one they need to just, I guess, get over, but 2, you know, that's, I guess, how the book can help him some.

JP Hightek [00:44:58]:
Great question. The main thing that I see, main mistake, or I should say, right, are the number one thing that I believe in my professional experience that, people not doing the right way is the way they structured their livestream. Most people are structured their livestream as a regular YouTube video. But that's different. Right? The way you structure real or short It's different from the way you structure a regular 10 minute video or 1 hour video, and it's different from the way you should structure a live stream. A livestream is different. Because, remember, you're having a live event. A live conversation.

JP Hightek [00:45:42]:
So the pre marketing campaign, the marketing and the post marketing campaign strategy is nonexistent. If you just post a video on YouTube, for example right? We're taking YouTube as an example. You're hoping that a subscriber base will receive notification and go watch it. That's not the case of a live video. A live video is a live event. It's an event. Every single time you go live, you're holding a live event. It's a mini workshop.

JP Hightek [00:46:16]:
There are some things you have to do in order for your event to be successful. There are some things you need to understand to put in place So people that show up during the live event can receive. I've I don't see a lot of people offer certain things only during the live event. So what are you making special? We talked about it in the book. Why so special in your live event? Is your live event just a replica of a recorded video instead of recording it, just showing up and doing it live? If that's what you're doing, well, no wonder you're having some problems. When I'm watching your live event, what can I expect to get from you, especially because I'm showing up live? Have you thought about that? If you haven't, then you need to go read the book. Now let me ask let me ask another question. Whenever you're having your conversations, do you remember that whenever you watch cable TV, there's something called ad break? Mhmm.

JP Hightek [00:47:17]:
Do you promote your own product or services during an ad break, giving potential sponsors or partners A place where they can see their own admin display. If you haven't done that, go rid the book.

Chris Stone [00:47:29]:
Yeah. Come on. I mean, listen. When you, ladies and gentlemen, if you have not watch a JP High-tech, high, livestream. There is nobody on the planet that does it as seamlessly as this gentleman does in the center of your screen.

JP Hightek [00:47:43]:
Appreciate

Chris Stone [00:47:43]:
it. It is, it it's it really is it's an art form and it does take some time. And, JP, I, you know, I would say this, there's a lot of people that that are hesitant for this platform. They are stuck. And it's not just the tech, like, they may they have a general microphone, they have their virtual presence kind of together, But there's other things, and you talk about the process, and you talk about, like, the the reason why this isn't working for you. And you might even have a livestream, but you're stuck at 78 subscribers on YouTube and you're not getting any business generated and you're, like, I just I'm thinking about, like, in you're you're doing less and less, and I'm thinking about even just kind of folding it up. And I think Your book gives you the blueprint. Right? It gives you the framework for these processes in order for you to kinda put these things together.

Chris Stone [00:48:42]:
Not just Things for you to think about or right now getting under my skin because, like, oh, man, I need to be doing that more. I need to be doing that more. I need to be doing that more. But if you go to the book, it really does lay these things out, and it just kinda says, hey, if you're having trouble with this, here are some of the frameworks that we can use for you to be able to to create a real business with this thing.

JP Hightek [00:49:04]:
And can that's a good example? Yeah. Please. Please. Yeah. Dealcaster. This show that we're watching right now, Del Coslate, because hey, folks. I talk about Jim and Chris in my book, chapter 8, If you need help.

Jim Fuhs [00:49:17]:
And thank you for that.

JP Hightek [00:49:19]:
Yeah. We appreciate that, Dan. And and, you know, the reason why I talked about I I used you guys, Dil Castro, as an example, right, It's because you guys are doing it. You're one of the elites when it comes out to leveraging Amazon Live, right, To push content and product and help other people out in in this creator economy. And I give more detail in the book. But here's the thing. If you pay attention, you'll notice that. Dealcasters know their primary audience.

JP Hightek [00:49:49]:
Yes. They have support in other platform where they multicast the content about their primary audience. You don't have to ask them To know where is it if you follow Dilkastos? You know he's on Amazon. How many creators do not have a primary Platform. They just go live. But who's your primary audience? Like, on the scale of 10, right, who's the who's the number 1? Right? Who who's the most people you're talking to? If you If you can't do that, then there's no problem because the way you structure your show, that matters. That helps you structure your show and know, okay, my primary audience is YouTube. So if it's YouTube, the way I structure my show, the way I present my show, the way I market my show, all of that will matter on the platform.

JP Hightek [00:50:43]:
Even certain things that that dealcasters that you guys talk about, you follow the guidelines of Amazon. Why? Because that's the Main platform. And now the supporting, right, the supporting promotional reels, videos that you guys make. Because I'm following you on TikTok. Right? Even though you create those supporting content, it still helps me wanna follow you on Amazon, which is a part of, You know, strategy that a lot of creators don't think about. Right. And even if you ask them, they will not be able to tell you Where's their main platform? And if you can do that, you will have problems with your content.

Chris Stone [00:51:23]:
I love that. No. You know, it's about knowing your audience and where your audience is, you know. What do they look like? Close your eyes, You know? What do they look what do they have troubles with? What are their problems? Where are they where are they hanging out? Right? And you focus on that. I remember, when when we first started going live, JP, on, on Amazon, and we didn't kinda know what we were doing, but we knew that, Like, Amazon, when you would go live on there, it would be automatically muted. Mhmm. And so, you you know, like, our our our Show would show up on the Shore SM 7 b page or whatever, and it would be there, but you couldn't hear it. Right? So every once in a while, we would create this overlay k, where it was a circle that said unmute over the, over the play button.

Chris Stone [00:52:09]:
And, like, for a while, people were just kinda topping that because they were, like, you know, because it's for us, it was like, hey, we're here and you could see us, like, doing whatever we're doing, but on mute. And so I think that's just an example, but, like, if your if your platform is Pinterest, Right? Mhmm. Like, there's a certain you need to think about who that person is that when they when they hit play, what are you saying to them? What are you giving them? What are you delivering to them at all times? This is what we talk about. This is what this is why we have someone like you on our show because you've written this book to help the people that we speak to. You know, we're not we're not here talking about, you know, what what you're cooking for dinner, And, you know, it's just not because if we did, people would be, like, that show sucks because, you know, like, it's one thing one day and it's one thing another time. It's like you like, we know our lane and we stick to it, and, you know, we have some fun, But, like, I think it's it's super key what you're talking about is it doesn't matter if you're someone that's into, you know, quilts, Or if you're someone that's into tech or if you're someone that's into bowling or whatever, all those things are great. And those those are you could have great live streams doing it. Let's but really, really dig into, that and really start to uncover and create a business to serve those people, which is what you're doing, man.

Chris Stone [00:53:37]:
It's just, it's great to hear. It's, I I'm gonna go back and and watch the show probably 14 times. And

JP Hightek [00:53:44]:
Babe, me too, man. This show this show is amazing. We're really heating, a lot of water content.

Jim Fuhs [00:53:50]:
YouTube so we get some more watch time.

JP Hightek [00:53:53]:
Exactly. Right? I'll I'm a go on YouTube. Actually, I have the YouTube, subscribe, which is amazing. But, yeah, I love that we're we're talking about that because it goes it's so serious. We also talk Sirius, we also talk about branding in this book. Right? Mhmm. The best way to brand your show, the brand best way to brand your, your live streaming, because a lot of folks I'll see, they'll have a name that really has nothing to do with their subject matter because they like the name. For example, you you decide to call Your weekly show, The Jungle.

JP Hightek [00:54:24]:
Well, if I hear the jungle, I'm thinking of things that relate to the jungle. Tigers. Now here you are talking about massage. Massage therapy? And you call your show The Jungle? Oh my god. We have a big problem. Yeah. Because first, you got to understand the algorithm. Right? The places that you're going live to, the place that you're listing your content.

JP Hightek [00:54:47]:
Mhmm. The computer, the AI need to know. Oh, the jungle is from massage therapist. They will never know that because it's a computer. It's not a human.

Jim Fuhs [00:54:56]:
I would have never thought of that.

JP Hightek [00:54:58]:
Exactly. So understanding The target audience clearly helps you choose the right name for your show Because the name will help you in the presentation, and the presentation will help you with the retention, And the retention will help you with the conversion.

Jim Fuhs [00:55:22]:
Chris, did you and JP talk, like, A few years ago about this, because this is what Chris says all the time. Yeah. You gotta keep ideas for podcast names.

Chris Stone [00:55:30]:
You gotta

Jim Fuhs [00:55:30]:
keep it simple.

Chris Stone [00:55:31]:
Like, the name is so important. And it's like, okay. The way the way I tell everybody, JP, because you and I are you and I are are kindred spirits here. It's If your customer is has a problem and your show is the solution to their problem, What is the 1st word that they're typing in a search engine? What's the 1st word that they're typing in a search engine? And it's really hard as a content creator, right, JP? Because you wanna come up with something really cool. Right? You wanna come up with something that that the jungle, you know? It's like, This is gonna be an awesome it's called the jungle, and I love the jungle, but you're a massage therapist. So what's the first word that they're typing in as a massage

JP Hightek [00:56:17]:
Besides Harry Beechey. Thank you. Right? See, that's the thing. Right? That's what my podcast is called Content Creators University. 100%. Content creators. You don't have to ask me. It's called Content Creators University.

JP Hightek [00:56:31]:
What do you do at a university? You get help. Hope you learn

Chris Stone [00:56:33]:
Yes.

JP Hightek [00:56:34]:
The subject matter. There you go. That's what I do. See, it's a no brainer. And no wonder people easily find my my my content. Professionals find me and find Because you make it easy for people, for the algorithm, and for your business to be discovered. You gotta be simple, and you gotta think about those Thanks. Right? Because you you yourself, you need help to go see a doctor, and the doctor has a show that's called Heaven on Earth.

JP Hightek [00:56:59]:
What does that it has nothing to do with the industry. You cannot call your show Heaven on Earth and you're a doctor helping people Overcome obesity or whatever you wanna do, or your your personal trainer. Train with gym. Okay? Train with gym Still confuses me. What type of training is this? Mhmm. See? You have to be very specific. Right? Health training, Put some words in there. You have to separate it because if you're too broad, there's a problem.

JP Hightek [00:57:37]:
If you're too niche, there's a problem. You have to strike the right balance. If you're having problems doing that, get the help of a professional, a k a me or somebody that understand branding, to help you with this because this Can either make or break your business. So please take your time and understand that we have to invest in ourself. If you can't do that, Well, here's a some help for you. Get the book. There's a lot in this book that's gonna help you out. If you can't get this book, There's nothing else I can tell you because, hey, Jim.

JP Hightek [00:58:08]:
Here's the thing. You still have those folks out there that want everything for free. Sorry. Yep. I can't give that to you.

Chris Stone [00:58:16]:
That's right. You get what you pay for. Right? And ladies and gentlemen, JP High-tech, the live Stream blueprint.com, that book is also available on Amazon on all formats. Highly recommend you follow JP on all the dupes. And if you wanna see how a real livestream, is run, you have to absolutely follow this gentleman And watch this show and just see how, number 1, entertaining entertaining, educational, and, man, if you don't wanna do business with this guy, after afterwards, I I don't I got nothing for you, but, this is, this has been Just, one of our best shows, JP. I appreciate you so much. You have delivered tremendous value to our audience, and, you know, it's It's a bummer that, the Amazon, thing happened, you know. I mean, what are you gonna do? But, that kinda goes to your point.

Chris Stone [00:59:13]:
It's like, that's rented land. You know? We're gonna move on with the other land, and and we're gonna do what we can what we can control. It's a part of live streaming. Sometimes things are gonna let you know, you're gonna happen like that. We're gonna move on, and, we're we're hoping that, the viewers, replay viewers and the live viewers, are going to pick up this book, The Livestream Blueprint. And, the now the livestream blueprint.com, that just goes to a spot on your website. Is it a direct sale for you.

JP Hightek [00:59:42]:
No. Yes. So, it goes to the spot on my website. You click on it, and it takes you straight to the product on Amazon specifically got it. You to purchase it there. Yes, sir.

Chris Stone [00:59:50]:
Awesome. So pick up that book. Jim, anything else that we need to cover off before, before we let, let Everybody go, I wanna make sure that we covered everybody in the chat. I got no eyes on the chat.

Jim Fuhs [01:00:02]:
Yeah. We well, we weren't pulling in LinkedIn, but I did wanna give a shout out to Marcello, ArcelorMittal here in, in Atlanta was watching, and Natalie Gregg, one of our favorites. Yeah.

JP Hightek [01:00:13]:
And she read some

Jim Fuhs [01:00:15]:
Some great, great comments as well. Doctor Stacy Dixon, from the, the the Cobb Veteran services was, was thankful that we mentioned them as well and, also, had a great comment from Robert Ginyard. He agreed that, People confuse building a business and brand versus being an influencer, and I think that was definitely something that I think was great because I think We have too many people falling into this, like, oh, it's the content creator economy, but then

Chris Stone [01:00:47]:
they're like, well, I've been doing videos every day, and I'm posting them, and I'm not getting any views, and I'm gonna have to go back and get a job,

Jim Fuhs [01:00:58]:
You know? And it's like there's a lot more to it and, you know, it's it and and, Chris, you've heard me say this before, anybody can go live, but not everybody can have a show. And and sometimes it's, you know, you you right? Maybe you don't need a show, right? It's great to be a guest Because you need to get your message out there because just like today, today is not about me and Chris. Today is about our guest, JP High-tech, And that's how we look at every one of our shows because we're not here to try to be the smartest guys in the room Besides, you know, as a marine, so I eat crayons, so you got the I got that going for me. But you guys, you know, JP has got me you know, got got that Wheel spinning in my head about things I need to think about. And, Chris, I can tell you you feel the same way, but this has been great show. You know, It'll be on all the tubes, and it'll be a a podcast too, so you guys can listen to this over and over until you get it right.

JP Hightek [01:01:58]:
I can't wait. I can't wait to, go and, you know, digest this again because I'm always learning myself, Right? From everything and everyone. One thing that I say in my show all the time is the day you stop learning, you stop growing. And so if you wanna be in technology, You gotta be open to keep learning because things always change. It's always evolving. That there's always a new way, a better way, a smartest way To do something, if you're in technology, be open to learning. And if you really wanna be, you know, ahead of the competition, you gotta agree on one thing. There's somebody that knows better than you, and you gotta be open to simply learn from them.

JP Hightek [01:02:37]:
That's gonna allow you to really achieve more than the the the Person right right next to you. And so that is what this book is all about. Right? Go ahead and pick this book up. If, you know, you're a small business owner, you're an entrepreneur, you're having a hard establishing your brand and you find yourself struggling with video and and all this world and now understanding the best way. Well, guess what? There is a way, but there is a strategy, with this way that you can use it. That's called live streaming. And if you haven't been live streaming, well, you need to start. But start With the right strategy, there's this book, you can really read this in couple of hours.

JP Hightek [01:03:13]:
Right? The same day, I made it so easy for you to go through. And here's the good news. We're currently working on the audiobook version. And the audiobook, it's gonna be about an hour and a half, and that should be live before Christmas. So be on the lookout for that, for the audiobook, for the folks that wanna have the audio in their ears and listen to it. I'm doing everything,

Chris Stone [01:03:32]:
For You are. People do. That doesn't surprise me at all, and I'm sure it's gonna be amazing. Like, it doesn't like, it's not a surprise to me.

Jim Fuhs [01:03:39]:
It's gonna be a TV movie. Exactly.

JP Hightek [01:03:42]:
Let's go.

Chris Stone [01:03:43]:
Probably. Probably. Yeah. And you know what? So that'll be on that'll be on Audible, hopefully, on, but, you know, Spotify, I don't know if you know this, but, like, in the like, last week or so, Spotify has launched audiobooks as well. So for premium, subscribers on Spotify see, I can talk about all these other things because we're not live on Amazon right now.

JP Hightek [01:04:05]:
I know. But,

Chris Stone [01:04:06]:
you know, so Spotify now has audiobooks. So and I thought, you know, well, maybe it has, like, a handful. But, man, I went through And I just found just a ton of audiobooks and, cancelled my Audible, subscription. So, but, yeah, looking forward to the audiobook. Again, ladies and gentlemen, mister J P Hi Tech, the live stream blueprint, pick that up on Amazon. And, if you're listening to us right now, you can click the link in the show notes, and you could always go to the live 3 and blueprint.com. JP, thank you so much for, for being here, delivering so much tremendous value, to our audience. And to everyone else, Don't fear the

Jim Fuhs [01:04:54]:
Step forward in your content creation journey. Please don't forget to hit the subscribe or follow button here in your favorite podcast player So you can be reminded every time we drop an episode.

Chris Stone [01:05:07]:
We love hearing from our listeners and viewers.

JP Hightek [01:05:09]:
And if you're wanting

Chris Stone [01:05:10]:
to watch our shows live on Amazon, feel free to follow Dealcasters Live as well Subscribe to our YouTube channel where we also include added content that you cannot find anywhere else. If you have questions

Jim Fuhs [01:05:27]:
about this episode Perhaps something you want us to review. You can also email us at dealcasters@dealcasters.live. Thanks again for listening, and you know the deal. Don't fear